Dude Secrets Exposed… Shhh.
Remember when Maxim magazine hit the scene about 10 years ago? I was in high school and my friends and I used to pore over each issue to find the best jokes and the coolest new toys. Maxim was the new definition of cool and made the square pegs at Esquire, GQ, and Men’s Health look even more like the pretentious douche nozzles they were. If you read any of these magazines now, there’s a definite Maxim influence in tone among all of them and it’s because of the late 90s male bible.
Cosmopolitan serves as the female counterpart of Maxim. Elle Woods refers to it as the bible when she brings it to hot ass Ali Larter in jail, and I’ve heard many women say the same thing (whether it’s a direct result of that movie or not is debatable). Given this iconic cultural status, and Maxim’s subsequent demise through three horseshit editors and its current status as second rate website, I thought it important to see what kind of dating advice they were doling out. Maxim is irrelevant while Cosmo still maintains a strong readership despite the ever-declining sales of print magazines. Let’s peek inside and see what they have to say, shall we? Continue Reading »



















