
Dear Blockbuster,
I ‘m writing to you today in an attempt to help you out. While visiting one of your fine establishments last night, noticeable things made the experience somewhat unpleasant. Now if you want to stay afloat in a world with Netflix, On Demand television, and the Internet some things will have to be changed.
You have a collection of thousands of movie titles, but you apparently don’t have the space for them. Browsing through the non-new releases I came upon DVDs on their sides stacked on top of each other. Being in retail for longer than I’d like to admit, I have learned that consumers are more apt to purchase items that are displayed neatly. Also in a world of A.D.D. people want a quick look at the cover and title. Reading a stack of DVD titles takes more time than people want to spend picking a movie. So instead of selling posters, use that room for your main product.
With so many movies at your disposal why must you pick the most annoying one to play on you in store televisions? And it’s left on the most obnoxious part, the animated menu that loops every minute. It’s enough to make one leave without a purchase, and turn them off from renting the movie that was playing. After the menu replayed twice, I am certain, now more than ever, that “Alvin and The Chipmunks “would never make it into my home.
Ok Blockbuster, those were just a few suggestions to improve your store before you lose another customer to the conveniences and lack of annoyances of other home movie viewing options. Please take this letter into consideration.
Sincerely,
L. Hart - Customer # 536948231