It seems that in the evolution of creating one’s brand, the current chic thing to do is to create a reality show around yourself. Whereas endorsement deals used to be enough to keep any celebrity in the public eye when between actual, art-creating jobs, our present, obsessive love-hate relationship with celebrities dictates that a weekly series featuring the mundanities of everyday life become the new branding mechanism.
If you’re a celebrity in decline – head off to “The Surreal Life” to mainline some low-level publicity. If you’re in decline, and happen to have packed on some extra pounds – “Celebrity Fit Club” it is! And if you’re looking for complete humiliation, chances are excellent VH-1 is just itching to give you your own series where you can break down, get completely emasculated by your wife/girlfriend, go through the soul-crushing process of rehab, and be revealed as an extremely maladjusted, narcissistic creep.
For those not yet on the downswing of their careers, E! and MTV are more than happy to accommodate you. And many a celebrity has jumped onboard. However, Paris Hilton, Nicole Richie, the late Anna Nicole Smith, any of those worthless fuckers from “The Hills” – these people don’t concern me. They can take on as many reality shows as they damn well please. Just please stop ruining people I actually respect. That’s all I ask. Here are the five worst examples. Continue Reading »